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City Squares
Queensbridge Square
Main information
Description
Nestled in the heart of Melbourne's vibrant Southbank precinct, Queensbridge Square offers an unrivalled setting for brand activations and experiential marketing. This urban oasis, with its stunning views of the Yarra River, provides a dynamic platform for brands to create immersive experiences that resonate with diverse audiences.
Key Features:
Prime location in Melbourne's cultural hub
Picturesque views of the Yarra River and city skyline
Open-air space perfect for pop-up activations and brand experiences
Surrounded by Southbank's premier attractions and dining venues
Audience Reach:
Queensbridge Square attracts a constant stream of foot traffic from local residents, office workers, and tourists exploring nearby attractions. This diverse audience ensures brands can connect with a wide demographic, from young professionals to families and international visitors.
Brand Activation Potential:
The square's open layout and central location make it ideal for creating shareable brand experiences. From interactive product launches to immersive brand storytelling, Queensbridge Square offers the perfect backdrop for experiential marketing campaigns that capture the essence of Melbourne's vibrant culture.
Transport Links:
Tram: Multiple routes along St Kilda Road
Train: Flinders Street Station within walking distance
Bus: Accessible via numerous CBD routes
Nearby Attractions:
Crown Casino and Entertainment Complex
Arts Centre Melbourne
National Gallery of Victoria
Eureka Skydeck
Queensbridge Square presents a unique opportunity for brands to make a lasting impact in one of Melbourne's most culturally rich and visually stunning locations. Its accessibility, diverse foot traffic, and picturesque setting create the perfect synergy for unforgettable brand activations and pop-up experiences.
Key Features:
Prime location in Melbourne's cultural hub
Picturesque views of the Yarra River and city skyline
Open-air space perfect for pop-up activations and brand experiences
Surrounded by Southbank's premier attractions and dining venues
Audience Reach:
Queensbridge Square attracts a constant stream of foot traffic from local residents, office workers, and tourists exploring nearby attractions. This diverse audience ensures brands can connect with a wide demographic, from young professionals to families and international visitors.
Brand Activation Potential:
The square's open layout and central location make it ideal for creating shareable brand experiences. From interactive product launches to immersive brand storytelling, Queensbridge Square offers the perfect backdrop for experiential marketing campaigns that capture the essence of Melbourne's vibrant culture.
Transport Links:
Tram: Multiple routes along St Kilda Road
Train: Flinders Street Station within walking distance
Bus: Accessible via numerous CBD routes
Nearby Attractions:
Crown Casino and Entertainment Complex
Arts Centre Melbourne
National Gallery of Victoria
Eureka Skydeck
Queensbridge Square presents a unique opportunity for brands to make a lasting impact in one of Melbourne's most culturally rich and visually stunning locations. Its accessibility, diverse foot traffic, and picturesque setting create the perfect synergy for unforgettable brand activations and pop-up experiences.
Victoria, Australia
Demographics
Avg. dwell time/visit
60 mins
% ABC1
41%
Avg. spend/visit
£21
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Queensbridge plan
