What is the demographic breakdown of visitors to Queen Victoria Building?

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Queen Victoria Building attracts a steady stream of high-intent visitors each week, with 1200000 people passing through. The average spend per visit is £65.00, and dwell time averages 45 minutes. 62% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 52% women and 48% men. In terms of age, 38% are 25–39, 30% are 40–58, 18% are 16–24, 14% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Queen Victoria Building offers brands a commercially valuable environment to engage target customers.