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High Streets
Queen Street Mall
Main information
Description
Where Brands Shine in Brisbane's Fashion and Lifestyle Hub
Queen Street Mall, Brisbane's premier shopping destination, offers an unparalleled platform for brand activations and experiential marketing. This bustling open-air pedestrian mall, attracting a staggering 480,000 weekly visitors, provides a dynamic setting for creating memorable brand experiences in the heart of Brisbane's retail paradise. Queen Street Mall offers a vibrant and accessible platform for brand activations in the epicentre of Brisbane's shopping district. Its central location, diverse audience, and constant buzz provide the perfect stage for creating impactful brand moments and engaging experiential marketing campaigns.
Key Features:
Queensland's largest fashion selection
Over 500 stores, including luxury and global brands
Open-air pedestrian layout
Central location in Brisbane's CBD
Audience Reach:
Queen Street Mall's diverse retail mix and central location draw a wide-ranging audience, from local shoppers and office workers to interstate and international tourists. This varied demographic allows brands to connect with fashion-forward consumers, professionals, and visitors, offering maximum exposure in a high-energy urban environment.
Brand Activation Potential:
The mall's pedestrianised layout and constant foot traffic make it ideal for creating immersive brand experiences. From pop-up shops and product launches to interactive marketing campaigns, Queen Street Mall provides a dynamic backdrop for brands to create lasting impressions in Brisbane's retail heart.
Transport Links:
Train: Central, Roma Street, and King George Stations nearby
Bus: Multiple routes serving the CBD
Ferry: CityCat and CityHopper services along the Brisbane River
Nearby Attractions:
Brisbane City Hall
Treasury Casino
Brisbane Botanic Gardens
Eagle Street Pier
Queen Street Mall, Brisbane's premier shopping destination, offers an unparalleled platform for brand activations and experiential marketing. This bustling open-air pedestrian mall, attracting a staggering 480,000 weekly visitors, provides a dynamic setting for creating memorable brand experiences in the heart of Brisbane's retail paradise. Queen Street Mall offers a vibrant and accessible platform for brand activations in the epicentre of Brisbane's shopping district. Its central location, diverse audience, and constant buzz provide the perfect stage for creating impactful brand moments and engaging experiential marketing campaigns.
Key Features:
Queensland's largest fashion selection
Over 500 stores, including luxury and global brands
Open-air pedestrian layout
Central location in Brisbane's CBD
Audience Reach:
Queen Street Mall's diverse retail mix and central location draw a wide-ranging audience, from local shoppers and office workers to interstate and international tourists. This varied demographic allows brands to connect with fashion-forward consumers, professionals, and visitors, offering maximum exposure in a high-energy urban environment.
Brand Activation Potential:
The mall's pedestrianised layout and constant foot traffic make it ideal for creating immersive brand experiences. From pop-up shops and product launches to interactive marketing campaigns, Queen Street Mall provides a dynamic backdrop for brands to create lasting impressions in Brisbane's retail heart.
Transport Links:
Train: Central, Roma Street, and King George Stations nearby
Bus: Multiple routes serving the CBD
Ferry: CityCat and CityHopper services along the Brisbane River
Nearby Attractions:
Brisbane City Hall
Treasury Casino
Brisbane Botanic Gardens
Eagle Street Pier
Queensland, Australia
Demographics
% ABC1
40%
Avg. spend/visit
£23
Avg. dwell time/visit
40 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
main stage map
