What is the demographic breakdown of visitors to Princes Street Edinburgh?

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Accepted Answer

Princes Street Edinburgh attracts a steady stream of high-intent visitors each week, with 250000 people passing through. The average spend per visit is £35.00, and dwell time averages 35 minutes. 61% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 50% women and 50% men. In terms of age, 37% are 25–39, 27% are 40–58, 25% are 16–24, 11% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Princes Street Edinburgh offers brands a commercially valuable environment to engage target customers.