Pier Approach Bournemouth

Pier Approach Bournemouth attracts a steady stream of high-intent visitors each week, with 586000 people passing through. The average spend per visit is £35.00, and dwell time averages 120 minutes. 68% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 50% women and 50% men. In terms of age, 30% are 25–39, 40% are 40–58, 15% are 16–24, 15% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Pier Approach Bournemouth offers brands a commercially valuable environment to engage target customers.