Piazza Gae Aulenti attracts a steady stream of high-intent visitors each week, with 1817307 people passing through. The average spend per visit is £34.00, and dwell time averages 33 minutes. 61% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 44% women and 56% men. In terms of age, 25% are 25–39, 25% are 40–58, 25% are 16–24, 25% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Piazza Gae Aulenti offers brands a commercially valuable environment to engage target customers.