Getting started:you've completed 0% of your lo:live journey
0%
Loading
Beaches & Waterfronts, City Squares
Overseas Passenger Terminal Forecourt
Main information
Description
Sydney's Iconic Gateway for Dynamic Brand Experiences
The Overseas Passenger Terminal (OPT) Forecourt, set against the dramatic backdrop of the Sydney Opera House and Harbour Bridge, offers an unparalleled platform for brand activations and experiential marketing. This prime location provides an ideal setting for creating memorable brand experiences among a diverse audience of international visitors and local Sydneysiders in one of Australia's most iconic locations. The OPT Forecourt offers a dynamic platform for brand activations, combining stunning harbour views with urban vibrancy. Its prime location and diverse audience provide the perfect stage for creating impactful brand moments in one of the world's most recognizable cityscapes.
With one large, versatile space available, brands can engage with consumers in a high-visibility location that captures the essence of Sydney's harbourfront splendour. The forecourt's popularity among international tourists, cruise passengers, and locals offers brands the opportunity to connect with a wide cross-section of demographics throughout the day.
The combination of iconic views and cultural significance makes the OPT Forecourt an ideal location for a wide range of brand activations, from interactive installations to high-energy brand experiences and sampling events.
Key Features
Panoramic views of Sydney Harbour, Opera House, and Harbour Bridge
Wide open space adaptable to various activation scales and concepts
Prime location for greeting cruise ship passengers
Part of the vibrant The Rocks precinct
Attracts a diverse mix of tourists and locals
Year-round footfall due to nearby dining, shopping, and entertainment options
Transport Links
Ferry: Circular Quay Ferry Terminal
Train: Circular Quay Station
Bus: Multiple routes serving Circular Quay
Walking: Easy access from The Rocks and Sydney CBD
Nearby Attractions
Sydney Opera House
Sydney Harbour Bridge
The Rocks historic precinct
Museum of Contemporary Art
Royal Botanic Garden
Circular Quay
The Overseas Passenger Terminal (OPT) Forecourt, set against the dramatic backdrop of the Sydney Opera House and Harbour Bridge, offers an unparalleled platform for brand activations and experiential marketing. This prime location provides an ideal setting for creating memorable brand experiences among a diverse audience of international visitors and local Sydneysiders in one of Australia's most iconic locations. The OPT Forecourt offers a dynamic platform for brand activations, combining stunning harbour views with urban vibrancy. Its prime location and diverse audience provide the perfect stage for creating impactful brand moments in one of the world's most recognizable cityscapes.
With one large, versatile space available, brands can engage with consumers in a high-visibility location that captures the essence of Sydney's harbourfront splendour. The forecourt's popularity among international tourists, cruise passengers, and locals offers brands the opportunity to connect with a wide cross-section of demographics throughout the day.
The combination of iconic views and cultural significance makes the OPT Forecourt an ideal location for a wide range of brand activations, from interactive installations to high-energy brand experiences and sampling events.
Key Features
Panoramic views of Sydney Harbour, Opera House, and Harbour Bridge
Wide open space adaptable to various activation scales and concepts
Prime location for greeting cruise ship passengers
Part of the vibrant The Rocks precinct
Attracts a diverse mix of tourists and locals
Year-round footfall due to nearby dining, shopping, and entertainment options
Transport Links
Ferry: Circular Quay Ferry Terminal
Train: Circular Quay Station
Bus: Multiple routes serving Circular Quay
Walking: Easy access from The Rocks and Sydney CBD
Nearby Attractions
Sydney Opera House
Sydney Harbour Bridge
The Rocks historic precinct
Museum of Contemporary Art
Royal Botanic Garden
Circular Quay
New South Wales, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£23
Avg. dwell time/visit
35 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
OPT Floor Plan May-24
