What is the demographic breakdown of visitors to Melbourne Central Station?

Question

Accepted Answer

Melbourne Central Station attracts a steady stream of high-intent visitors each week, with 805000 people passing through. The average spend per visit is £10.00, and dwell time averages 5 minutes. 41% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 24% are 25–39, 31% are 40–58, 17% are 16–24, 28% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Melbourne Central Station offers brands a commercially valuable environment to engage target customers.