Shopping Centres
Melbourne Central
Main information
Description
Melbourne Central: CBD's Premier Destination for Innovative Brand Experiences
Melbourne Central offers a dynamic platform for casual leasing, brand activations, and experiential marketing, combining retail excellence with urban convenience. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne.
Key Features
Prime casual leasing opportunities in one of Melbourne's busiest retail hubs
Over 300 retailers spread across five levels, ensuring high foot traffic
Home to flagship stores of major brands, attracting a broad customer base
Located directly above Melbourne Central Station, maximizing accessibility
Diverse audience, including residents, tourists, families, and professionals
A mix of high-end retail and innovative experiences, perfect for pop-ups and brand activations
Transport Links
Train: Melbourne Central Station (directly underneath)
Tram: Multiple routes serving Swanston and La Trobe Streets
Bus: Nearby routes serving the CBD
Melbourne Central offers a dynamic platform for casual leasing, brand activations, and experiential marketing, combining retail excellence with urban convenience. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne.
Key Features
Prime casual leasing opportunities in one of Melbourne's busiest retail hubs
Over 300 retailers spread across five levels, ensuring high foot traffic
Home to flagship stores of major brands, attracting a broad customer base
Located directly above Melbourne Central Station, maximizing accessibility
Diverse audience, including residents, tourists, families, and professionals
A mix of high-end retail and innovative experiences, perfect for pop-ups and brand activations
Transport Links
Train: Melbourne Central Station (directly underneath)
Tram: Multiple routes serving Swanston and La Trobe Streets
Bus: Nearby routes serving the CBD
Victoria, Australia
Demographics
Avg. dwell time/visit
60 mins
% ABC1
41%
Avg. spend/visit
£19
Women
51%
Men
49%
This data was provided by the Data Team
Floor plan
Ground Floor
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions