Getting started:you've completed 0% of your lo:live journey
0%
Loading
Shopping Centres
Melbourne Central
Main information
Description
Melbourne Central: CBD's Premier Destination for Innovative Brand Experiences
Melbourne Central offers a dynamic platform for brand activations, combining retail excellence with urban convenience. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne.
Key Features
Over 300 retailers across five levels
Home to flagship stores of major brands
Located directly above Melbourne Central Station
Diverse audience including residents, tourists, families, and professionals
Mix of high-end retail and innovative experiences
Transport Links
Train: Melbourne Central Station (directly underneath)
Tram: Multiple routes serving Swanston and La Trobe Streets
Bus: Nearby routes serving the CBD
Melbourne Central offers a dynamic platform for brand activations, combining retail excellence with urban convenience. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne.
Key Features
Over 300 retailers across five levels
Home to flagship stores of major brands
Located directly above Melbourne Central Station
Diverse audience including residents, tourists, families, and professionals
Mix of high-end retail and innovative experiences
Transport Links
Train: Melbourne Central Station (directly underneath)
Tram: Multiple routes serving Swanston and La Trobe Streets
Bus: Nearby routes serving the CBD
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£20
Avg. dwell time/visit
60 mins
Men
49%
Women
51%
This data was provided by the Data Team
Floor plan
Ground Floor
