Lakeside Shopping Centre attracts a steady stream of high-intent visitors each week, with 500000 people passing through. The average spend per visit is £54.00, and dwell time averages 114 minutes. 58% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 60% women and 40% men. In terms of age, 38% are 25–39, 35% are 40–58, 19% are 16–24, 8% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Lakeside Shopping Centre offers brands a commercially valuable environment to engage target customers.