King George Square attracts a steady stream of high-intent visitors each week, with 440000 people passing through. The average spend per visit is £46.00, and dwell time averages 70 minutes. 40% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 29% are 25–39, 29% are 40–58, 19% are 16–24, 23% are 59–68. With its strong footfall, affluent audience, and broad age distribution, King George Square offers brands a commercially valuable environment to engage target customers.