About King George Square
As Brisbane’s premier civic plaza and home to the iconic Brisbane City Hall, King George Square offers a prime platform for casual leasing, brand activations, and experiential marketing. With 440,000 weekly visitors, this bustling urban hub seamlessly blends heritage charm with contemporary energy, making it an exceptional setting for high-impact brand engagement.
Key Features
Prime CBD location, ensuring maximum visibility and foot traffic
Expansive open plaza, ideal for large-scale activations
Iconic Brisbane City Hall backdrop, adding prestige and historic significance
Major transport interchange, connecting thousands of commuters daily
Regularly hosts public events, festivals, and civic gatherings
Audience Reach
King George Square’s strategic positioning and proximity to Brisbane City Hall draw a diverse demographic, including:
Office workers and professionals, ensuring strong weekday engagement
Commuters and transit users, providing steady daily foot traffic
Tourists and event-goers, expanding brand exposure in Brisbane’s historic heart
Local families and city residents, creating longer dwell times and deeper engagement
Casual Leasing & Brand Activation Potential
King George Square provides an exceptional setting for:
Large-scale activations and product launches against the City Hall backdrop
Interactive installations and immersive brand experiences in a high-footfall urban plaza
Cultural, community, and seasonal events aligned with Brisbane City Hall’s calendar of public engagements
High-impact digital and physical marketing campaigns, maximizing citywide visibility
Transport Links
Bus: Major interchange with multiple citywide routes
Train: Central and Roma Street Stations nearby
Cycle: Brisbane City Council bike racks available
Nearby Attractions
Brisbane City Hall – A historic landmark, event space, and home to the Museum of Brisbane
Museum of Brisbane – Showcasing the city’s cultural heritage inside Brisbane City Hall
Queen Street Mall – Brisbane’s premier shopping district
Albert Street Uniting Church – An architectural gem in the city centre
Why Choose King George Square for Casual Leasing?
Prime casual leasing opportunities in Brisbane’s most iconic civic space
High foot traffic from professionals, commuters, and tourists
Versatile open space, perfect for large-scale and interactive activations
Historic and cultural significance, with Brisbane City Hall as a striking visual anchor... Read more