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City Squares, Sponsorship
Ice Rink Sponsorship, Canary Wharf
Main information
Description
London's Premier Winter Destination for Immersive Brand Experiences
The Ice Rink Canary Wharf offers an unparalleled platform for brand activations and experiential marketing. Set in the heart of London's bustling financial district, this iconic winter attraction provides an ideal setting for creating memorable brand experiences among a diverse, affluent audience over an extended 18-week season. The Ice Rink Canary Wharf offers a dynamic platform for brand activations, combining winter magic with urban sophistication. Its prime location and diverse audience provide the perfect stage for creating impactful brand moments over an extended period in one of London's most prestigious business districts.
With various sponsorship opportunities available, brands can engage with consumers in multiple touchpoints throughout the rink experience. The attraction's popularity among locals, office workers, and tourists offers brands the opportunity to connect with a wide cross-section of demographics throughout the winter season.
Key Features
Fully covered rink, ensuring operation in all weather conditions
18-week season (October to February), the longest of any temporary rink in the UK
Open daily for a minimum of 10 hours
Expected footfall of over 128,000 skaters throughout the season
Diverse programming including junior sessions, traditional skating, and corporate events
Prime location in Canary Wharf, attracting a London-centric and international audience
Sponsorship Opportunities
External and Internal Signage: Prominent logo placement
Digital Advertising: Screen content in the skate exchange area
Product Placement: Within the rink itself
Branded Elements: Lockers, benches, staff clothing
Entertainment Sponsorship: Live entertainment programme
Key Audience Demographics
Families
Couples
Groups
Office workers
International visitors
Transport Links
Underground: Canary Wharf (Jubilee Line)
DLR: Canary Wharf, Heron Quays
Elizabeth Line: Canary Wharf
Bus: Multiple routes serving the area
River Bus: Canary Wharf Pier
Nearby Attractions
Canary Wharf Shopping Centre
Museum of London Docklands
Crossrail Place Roof Garden
The O2 (via river bus)
Greenwich (via DLR)
The Ice Rink Canary Wharf offers an unparalleled platform for brand activations and experiential marketing. Set in the heart of London's bustling financial district, this iconic winter attraction provides an ideal setting for creating memorable brand experiences among a diverse, affluent audience over an extended 18-week season. The Ice Rink Canary Wharf offers a dynamic platform for brand activations, combining winter magic with urban sophistication. Its prime location and diverse audience provide the perfect stage for creating impactful brand moments over an extended period in one of London's most prestigious business districts.
With various sponsorship opportunities available, brands can engage with consumers in multiple touchpoints throughout the rink experience. The attraction's popularity among locals, office workers, and tourists offers brands the opportunity to connect with a wide cross-section of demographics throughout the winter season.
Key Features
Fully covered rink, ensuring operation in all weather conditions
18-week season (October to February), the longest of any temporary rink in the UK
Open daily for a minimum of 10 hours
Expected footfall of over 128,000 skaters throughout the season
Diverse programming including junior sessions, traditional skating, and corporate events
Prime location in Canary Wharf, attracting a London-centric and international audience
Sponsorship Opportunities
External and Internal Signage: Prominent logo placement
Digital Advertising: Screen content in the skate exchange area
Product Placement: Within the rink itself
Branded Elements: Lockers, benches, staff clothing
Entertainment Sponsorship: Live entertainment programme
Key Audience Demographics
Families
Couples
Groups
Office workers
International visitors
Transport Links
Underground: Canary Wharf (Jubilee Line)
DLR: Canary Wharf, Heron Quays
Elizabeth Line: Canary Wharf
Bus: Multiple routes serving the area
River Bus: Canary Wharf Pier
Nearby Attractions
Canary Wharf Shopping Centre
Museum of London Docklands
Crossrail Place Roof Garden
The O2 (via river bus)
Greenwich (via DLR)
London, England
Demographics
Avg. dwell time/visit
120 mins
% ABC1
65%
Avg. spend/visit
£75
Women
48%
Men
52%
This data was provided by the location provider and data team.
Floor plan
Canary Wharf FL pl
