Highpoint Shopping Centre attracts a steady stream of high-intent visitors each week, with 102067 people passing through. The average spend per visit is £103.00, and dwell time averages 57 minutes. 41% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 24% are 25–39, 20% are 40–58, 37% are 16–24, 19% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Highpoint Shopping Centre offers brands a commercially valuable environment to engage target customers.