Where Brands Blend History and Harbour Views in The Rocks
Hickson Road Reserve, nestled in the heart of Sydney's historic The Rocks district, offers an exceptional platform for brand activations and experiential marketing. This prime waterfront location provides a unique blend of cultural heritage and stunning harbour views, creating an unparalleled setting for immersive brand experiences. Hickson Road Reserve offers a unique and visually stunning platform for brand activations in the heart of Sydney's historic waterfront. Its blend of cultural significance, diverse audience, and breathtaking harbour views provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to brands looking to align with Australian history, culture, or luxury experiences.
Key Features:
Prime waterfront position with Sydney Harbour views
Located in the historic The Rocks neighbourhood
Proximity to cultural, artistic, and entertainment venues
Diverse mix of visitors including tourists, locals, and office workers
Audience Reach:
Hickson Road Reserve's strategic position draws a diverse crowd of international tourists, local Sydney residents, and office workers from nearby businesses. This varied foot traffic offers brands the opportunity to engage with multiple demographics in a setting that blends historical significance with contemporary urban life.
Brand Activation Potential:
The reserve's open layout and stunning backdrop make it perfect for creating memorable brand experiences. From culturally themed events to product launches that capitalise on the harbour views, Hickson Road Reserve provides a dynamic canvas for brands to create lasting impressions in one of Sydney's most iconic locations.... Read more
New South Wales, Australia
Demographics
% ABC1
42%
Avg. spend/visit
£23
Avg. dwell time/visit
35 mins
Men
49%
Women
51%
Weekly footfall
266,000
Age
(Z) 16-24 yrs - 17%
(Y) 25-39 yrs - 28%
(X) 40-58 yrs - 30%
(BB) 59-68 yrs - 25%
This data was provided by the location provider and data team. Data is common to all spaces within the location.