Where Brands Flourish in Perth's Historic Shopping Heart
Hay Street Mall, a bustling open-air shopping strip in the heart of Perth's CBD, offers an exceptional platform for brand activations and experiential marketing. This vibrant retail paradise, home to heritage-listed buildings and modern shopping arcades, attracts an impressive 455,000 visitors weekly, providing an ideal setting for engaging retail experiences and impactful brand moments. Hay Street Mall offers a unique blend of heritage charm and modern retail energy, creating an unparalleled environment for brand activations. Its central location, diverse audience, and constant buzz provide the perfect stage for creating impactful brand moments in the heart of Perth's shopping district.
Key Features:
Historic charm blended with modern retail offerings
Mix of department stores, popular brands, and boutique shops
Pedestrianised mall perfect for interactive brand experiences
Constant foot traffic throughout the week
Audience Reach:
Hay Street Mall's diverse retail mix attracts a wide-ranging audience, from fashion-forward youth to discerning professionals and families. This varied demographic allows brands to tailor their activations to specific target markets while benefiting from high visibility to a broader audience.
Brand Activation Potential:
The mall's central location and consistent foot traffic make it an ideal space for high-impact brand activations. From pop-up shops and product demonstrations to interactive marketing campaigns, Hay Street Mall provides a dynamic backdrop for brands to create memorable experiences that resonate with Perth's diverse shopping community.
Transport Links:
Train: Perth Underground Station nearby
Bus: Multiple routes serving the CBD
Free CAT buses: Red and Blue CAT routes
Nearby Attractions:
London Court
His Majesty's Theatre
Perth Cultural Centre
Elizabeth Quay... Read more
Western Australia, Australia
Demographics
Avg. dwell time/visit
60 mins
% ABC1
44%
Avg. spend/visit
£27
Women
50%
Men
50%
Weekly footfall
455,000
Age
(Z) 16-24 yrs - 15%
(Y) 25-39 yrs - 27%
(X) 40-58 yrs - 31%
(BB) 59-68 yrs - 27%
This data was provided by the location provider and data team. Data is common to all spaces within the location.