The Cour de Rome site is the largest external activation area at Gare Saint-Lazare, offering 112 m² of flexible space directly on the station forecourt. Positioned at one of the busiest entrances, it captures the full flow of travellers, office workers, and shoppers moving between the station, metro, taxis, and surrounding Haussmann district. With over 2.5 million weekly visitors, this forecourt zone is a high-impact stage for large-scale activations in the heart of Paris.
Its generous footprint makes it ideal for immersive brand experiences, roadshows, sampling vehicles, and large-format pop-up retail concepts that require visibility and space to engage audiences. Unlike interior passerelle and gallery zones, the Cour de Rome can accommodate vehicles, modular structures, and interactive builds, giving brands scope for bold, high-volume activations.... Read more