Gare de Lyon is one of Paris’s most important transport gateways, handling more than 2.7 million visitors each week, making it the second busiest station in France. Known for its landmark clock tower and the historic Train Bleu restaurant, it is a hub for national and international travel with direct links to the south of France, Switzerland, and Italy. This combination of high-frequency commuter traffic and long-distance travellers creates a uniquely diverse audience for brand engagement.
Transport Links:
Served by Metro lines 1 and 14, plus RER A and D for rapid city connections
Direct access to mainline TGV and TER services across France and into Switzerland/Italy
Local and regional bus services stopping at the forecourt
Taxi ranks and dedicated drop-off points at both Place Louis-Armand and Rue de Bercy entrances
Nearby Attractions:
Accor Arena (major events and concerts)
Bercy Village (shopping and dining district)
Jardin des Plantes and Natural History Museum
Place de la Bastille and the Opera Bastille
Gare de Lyon combines heritage, connectivity, and consistent high footfall. With flexible indoor and outdoor activation sites, it offers brands an unrivalled opportunity to engage Paris’s commuter base, international travellers, and leisure audiences through impactful pop-ups, retail trials, and experiential marketing campaigns.... Read more