Forest Lake attracts a steady stream of high-intent visitors each week, with 85000 people passing through. The average spend per visit is £20.00, and dwell time averages 35 minutes. 52% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 52% women and 48% men. In terms of age, 34% are 25–39, 30% are 40–58, 22% are 16–24, 14% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Forest Lake offers brands a commercially valuable environment to engage target customers.