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Green Spaces
First Fleet Park
Main information
Description
About First Fleet Park
Located in Sydney’s historic The Rocks precinct, First Fleet Park offers a prime platform for casual leasing, brand activations, and experiential marketing. With 266,000 weekly visitors, this grassy open space provides a spectacular backdrop of Dawes Point, the Sydney Harbour Bridge, and Circular Quay, making it an iconic setting for immersive brand experiences.
Key Features
Prime location with panoramic harbour views
Expansive grassy open space, perfect for versatile activations
Unrivalled backdrop of Sydney’s most famous landmarks
High foot traffic from international tourists, locals, and event-goers
Audience Reach
First Fleet Park’s strategic waterfront positioning attracts:
International tourists, ensuring strong global brand exposure
Local Sydney residents, engaging in casual leisure and cultural events
Photography enthusiasts and event attendees, drawn to Sydney’s scenic harbour
Luxury and travel consumers, seeking high-end experiences
Casual Leasing & Brand Activation Potential
First Fleet Park provides an exceptional setting for:
Luxury, tourism, and experiential brand activations
Outdoor product launches and pop-up experiences
Immersive installations and high-visibility marketing campaigns
Cultural and lifestyle events with harbourfront engagement
Transport Links
Ferry: Circular Quay Ferry Terminal nearby
Train: Circular Quay Station for easy access
Bus: Multiple routes serving The Rocks and Sydney CBD
Walking: Short stroll from Sydney Opera House and Harbour Bridge
Nearby Attractions
Sydney Harbour Bridge – One of Australia’s most photographed landmarks
Sydney Opera House – A world-famous cultural icon
The Rocks Markets – A vibrant weekend shopping and dining hub
Museum of Contemporary Art – A key artistic and cultural venue
Why Choose First Fleet Park for Casual Leasing?
Prime casual leasing opportunities in Sydney’s most iconic waterfront location
Diverse and engaged audience, ensuring maximum brand exposure
Prestigious and high-footfall setting, ideal for luxury, travel, and tourism activations
Unrivalled visual appeal, making it perfect for high-impact brand storytelling
Located in Sydney’s historic The Rocks precinct, First Fleet Park offers a prime platform for casual leasing, brand activations, and experiential marketing. With 266,000 weekly visitors, this grassy open space provides a spectacular backdrop of Dawes Point, the Sydney Harbour Bridge, and Circular Quay, making it an iconic setting for immersive brand experiences.
Key Features
Prime location with panoramic harbour views
Expansive grassy open space, perfect for versatile activations
Unrivalled backdrop of Sydney’s most famous landmarks
High foot traffic from international tourists, locals, and event-goers
Audience Reach
First Fleet Park’s strategic waterfront positioning attracts:
International tourists, ensuring strong global brand exposure
Local Sydney residents, engaging in casual leisure and cultural events
Photography enthusiasts and event attendees, drawn to Sydney’s scenic harbour
Luxury and travel consumers, seeking high-end experiences
Casual Leasing & Brand Activation Potential
First Fleet Park provides an exceptional setting for:
Luxury, tourism, and experiential brand activations
Outdoor product launches and pop-up experiences
Immersive installations and high-visibility marketing campaigns
Cultural and lifestyle events with harbourfront engagement
Transport Links
Ferry: Circular Quay Ferry Terminal nearby
Train: Circular Quay Station for easy access
Bus: Multiple routes serving The Rocks and Sydney CBD
Walking: Short stroll from Sydney Opera House and Harbour Bridge
Nearby Attractions
Sydney Harbour Bridge – One of Australia’s most photographed landmarks
Sydney Opera House – A world-famous cultural icon
The Rocks Markets – A vibrant weekend shopping and dining hub
Museum of Contemporary Art – A key artistic and cultural venue
Why Choose First Fleet Park for Casual Leasing?
Prime casual leasing opportunities in Sydney’s most iconic waterfront location
Diverse and engaged audience, ensuring maximum brand exposure
Prestigious and high-footfall setting, ideal for luxury, travel, and tourism activations
Unrivalled visual appeal, making it perfect for high-impact brand storytelling
New South Wales, Australia
Demographics
Avg. dwell time/visit
35 mins
% ABC1
42%
Avg. spend/visit
£23
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
First fleet park site map
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Frequently Asked Questions