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City Squares
Fed Square
Main information
Description
Renowned as Melbourne's premier gathering place, Federation Square (Fed Square) offers an unparalleled platform for brand activations, experiential marketing, and casual leasing opportunities. As an iconic cultural hub in the heart of the city, Fed Square attracts over 34,000 visitors daily, making it the ultimate destination for high-impact brand engagement.
Key Features
Striking architectural design, blending open and covered spaces for versatile activations
Home to world-class cultural institutions, including NGV Australia and ACMI
Large digital screen, ideal for high-impact visual displays and brand storytelling
Regular programme of events and festivals, ensuring consistent, engaged foot traffic
Audience Reach
Fed Square’s central location and cultural significance draw a diverse audience, including:
Local Melburnians, seeking entertainment, arts, and culture
Interstate visitors and international tourists, ensuring broad brand exposure
Young professionals and culture enthusiasts, actively engaging in experiential activations
Families and travellers, providing high levels of engagement across varied demographics
Casual Leasing & Brand Activation Potential
Fed Square’s versatile spaces and state-of-the-art facilities provide a dynamic backdrop for:
Interactive pop-up installations
Large-scale product launches and immersive experiences
Cultural and lifestyle activations
Digital brand storytelling on the centre’s iconic screen
Transport Links
Train: Directly opposite Flinders Street Station
Tram: Multiple routes along Swanston and Flinders Streets
Bus: Convenient access via numerous CBD routes
Nearby Attractions
National Gallery of Victoria (NGV Australia)
Australian Centre for the Moving Image (ACMI)
Flinders Street Station
Yarra River and Southbank precinct
Why Choose Federation Square for Casual Leasing?
Prime casual leasing opportunities in Melbourne’s most culturally significant precinct
Unmatched visibility and high-volume daily foot traffic, ensuring maximum brand exposure
Engaged, diverse audience, ideal for premium activations and high-impact marketing
Proximity to major transport hubs, ensuring seamless access for visitors and commuters
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Key Features
Striking architectural design, blending open and covered spaces for versatile activations
Home to world-class cultural institutions, including NGV Australia and ACMI
Large digital screen, ideal for high-impact visual displays and brand storytelling
Regular programme of events and festivals, ensuring consistent, engaged foot traffic
Audience Reach
Fed Square’s central location and cultural significance draw a diverse audience, including:
Local Melburnians, seeking entertainment, arts, and culture
Interstate visitors and international tourists, ensuring broad brand exposure
Young professionals and culture enthusiasts, actively engaging in experiential activations
Families and travellers, providing high levels of engagement across varied demographics
Casual Leasing & Brand Activation Potential
Fed Square’s versatile spaces and state-of-the-art facilities provide a dynamic backdrop for:
Interactive pop-up installations
Large-scale product launches and immersive experiences
Cultural and lifestyle activations
Digital brand storytelling on the centre’s iconic screen
Transport Links
Train: Directly opposite Flinders Street Station
Tram: Multiple routes along Swanston and Flinders Streets
Bus: Convenient access via numerous CBD routes
Nearby Attractions
National Gallery of Victoria (NGV Australia)
Australian Centre for the Moving Image (ACMI)
Flinders Street Station
Yarra River and Southbank precinct
Why Choose Federation Square for Casual Leasing?
Prime casual leasing opportunities in Melbourne’s most culturally significant precinct
Unmatched visibility and high-volume daily foot traffic, ensuring maximum brand exposure
Engaged, diverse audience, ideal for premium activations and high-impact marketing
Proximity to major transport hubs, ensuring seamless access for visitors and commuters
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Victoria, Australia
Demographics
Avg. dwell time/visit
60 mins
% ABC1
41%
Avg. spend/visit
£20
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions