Getting started:you've completed 0% of your lo:live journey
0%
Loading
City Squares
Fed Square
Main information
Description
Where Brands Captivate in Melbourne's Cultural Epicentre
Renowned as Melbourne's premier gathering place, Federation Square (Fed Square) offers an unparalleled canvas for brand activations and experiential marketing. This iconic destination in the heart of the city attracts over 34,000 visitors daily, providing brands with an exceptional platform to engage with a diverse and culturally engaged audience. Fed Square offers a vibrant stage for brands to thrive in the heart of Melbourne's cultural scene. Its unmatched visibility, diverse audience, and proximity to major transport hubs and cultural institutions make it the ultimate destination for creating powerful brand moments and unforgettable experiential marketing campaigns.
Key Features:
Iconic architectural design with a mix of open and covered spaces
Home to prestigious cultural institutions like NGV Australia and ACMI
Large digital screen for high-impact visual displays
Regular programme of events and festivals
Audience Reach:
Fed Square's central location and cultural significance draw a wide-ranging audience, including local Melburnians, interstate visitors, and international tourists. This diverse foot traffic encompasses culture enthusiasts, young professionals, families, and curious travellers, offering brands a unique opportunity to connect with varied demographics.
Brand Activation Potential:
The square's versatile spaces and state-of-the-art facilities make it ideal for creating immersive brand experiences. From interactive pop-up installations to large-scale product launches, Fed Square provides a backdrop that elevates brand storytelling and creates lasting impressions.
Transport Links:
Train: Flinders Street Station directly opposite
Tram: Multiple routes along Swanston and Flinders Streets
Bus: Accessible via numerous CBD routes
Nearby Attractions:
National Gallery of Victoria
Australian Centre for the Moving Image (ACMI)
Flinders Street Station
Yarra River and Southbank precinct
Renowned as Melbourne's premier gathering place, Federation Square (Fed Square) offers an unparalleled canvas for brand activations and experiential marketing. This iconic destination in the heart of the city attracts over 34,000 visitors daily, providing brands with an exceptional platform to engage with a diverse and culturally engaged audience. Fed Square offers a vibrant stage for brands to thrive in the heart of Melbourne's cultural scene. Its unmatched visibility, diverse audience, and proximity to major transport hubs and cultural institutions make it the ultimate destination for creating powerful brand moments and unforgettable experiential marketing campaigns.
Key Features:
Iconic architectural design with a mix of open and covered spaces
Home to prestigious cultural institutions like NGV Australia and ACMI
Large digital screen for high-impact visual displays
Regular programme of events and festivals
Audience Reach:
Fed Square's central location and cultural significance draw a wide-ranging audience, including local Melburnians, interstate visitors, and international tourists. This diverse foot traffic encompasses culture enthusiasts, young professionals, families, and curious travellers, offering brands a unique opportunity to connect with varied demographics.
Brand Activation Potential:
The square's versatile spaces and state-of-the-art facilities make it ideal for creating immersive brand experiences. From interactive pop-up installations to large-scale product launches, Fed Square provides a backdrop that elevates brand storytelling and creates lasting impressions.
Transport Links:
Train: Flinders Street Station directly opposite
Tram: Multiple routes along Swanston and Flinders Streets
Bus: Accessible via numerous CBD routes
Nearby Attractions:
National Gallery of Victoria
Australian Centre for the Moving Image (ACMI)
Flinders Street Station
Yarra River and Southbank precinct
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£21
Avg. dwell time/visit
60 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
RTnew
