Edinburgh Waverley Station

Edinburgh Waverley Station attracts a steady stream of high-intent visitors each week, with 599623 people passing through. The average spend per visit is £20.00, and dwell time averages 21 minutes. 56% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 59% women and 41% men. In terms of age, 30% are 25–39, 35% are 40–58, 20% are 16–24, 15% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Edinburgh Waverley Station offers brands a commercially valuable environment to engage target customers.