Edinburgh Waverley Station is Scotland's second busiest railway station, offering a prime location for experiential marketing and brand activations. Its central location and diverse passenger base make it ideal for engaging with a wide range of audiences.
Key features:
23 million annual passengers
20 platforms serving Scottish and cross-border routes
Two spaces available for brand promotions under the glass roof
On-site retail and dining options
Connected to Waverley Market and Princes Mall
Transport links:
Train: Major hub for Scottish and cross-border services
Bus: Airlink shuttle to airport and city bus services nearby
Taxi: Rank available on Princes Street
Cycling: 223 cycle racks available
Nearby areas of interest:
Edinburgh Castle: Iconic hilltop fortress
Royal Mile: Historic street linking castle and palace
Princes Street Gardens: Popular public park
Scott Monument: Victorian Gothic monument
National Gallery of Scotland: Major art museum
Edinburgh Waverley's position at the heart of Scotland's capital, combined with its high footfall and diverse visitor base, creates excellent opportunities for engaging brand experiences. The mix of commuters, tourists, and local residents offers a varied audience for impactful marketing campaigns in this historic and culturally rich city.... Read more
Edinburgh & Borders, Scotland
Demographics
% ABC1
44%
Avg. spend/visit
£20
Avg. dwell time/visit
20 mins
Men
50%
Women
50%
Weekly footfall
508,382
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 30%
(X) 40-58 yrs - 35%
(BB) 59-68 yrs - 15%
This data was provided by the location provider. Data is common to all spaces within the location.