Derbion is the East Midlands' premier retail and leisure destination, offering an excellent platform for experiential marketing and brand activations. Its diverse offerings and high footfall make it ideal for engaging with a wide range of visitors.
Key features:
22 million annual visitors
Six spaces available for brand promotions
152 retail outlets including major high street brands
30+ F&B outlets including new 800-seat food court
Leisure complex with theatre, bowling, and cinema
Transport links:
Train: Derby station nearby
Bus: Derby bus station close by
Car: Three car parks available
Cycling: Cycle parking available (to be confirmed)
Nearby areas of interest:
Derby Cathedral: Historic place of worship
Derby Museum and Art Gallery: Local cultural attraction
Derwent Valley Mills: UNESCO World Heritage Site
Markeaton Park: Large public park
intu Derby: Additional shopping centre
Derbion's position as Derby's main shopping and leisure destination, combined with its high footfall and diverse offerings, creates excellent opportunities for engaging brand experiences. The mix of local shoppers, professionals from nearby industries, and tourists offers a varied audience for impactful marketing campaigns in this thriving East Midlands city.... Read more
The Midlands, England
Demographics
% ABC1
54%
Avg. spend/visit
£70
Avg. dwell time/visit
93 mins
Men
37%
Women
63%
Weekly footfall
404,000
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.