Where Brands Ride the Wave of Australia's Most Famous Shoreline
Bondi Beach, Australia's most iconic coastal destination, offers an unparalleled platform for brand activations and experiential marketing. Attracting 280,000 weekly visitors, this world-renowned beach provides a unique blend of natural beauty, active lifestyle, and vibrant culture, creating an exceptional setting for immersive brand experiences. Bondi Beach offers a globally recognised and visually stunning platform for brand activations on Australia's most famous shoreline. Its diverse audience, relaxed atmosphere, and iconic status provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to lifestyle, fitness, fashion, and travel-related brands looking to capture the essence of Australia's beach culture.
Key Features:
Globally recognised beach location
Diverse crowd including locals, tourists, and fitness enthusiasts
Year-round appeal with peak summer season
Rich history of successful brand activations
Audience Reach:
Bondi Beach's international fame draws a diverse crowd of local Sydney residents, interstate visitors, and international tourists. This varied foot traffic offers brands the opportunity to engage with multiple demographics, from active beach-goers and surfers to fashion-conscious locals and curious travellers.
Brand Activation Potential:
The beach's expansive shoreline and constant buzz make it perfect for creating memorable brand experiences. From beachfront sampling stations to interactive product launches, Bondi Beach provides a dynamic backdrop for brands to create lasting impressions in one of Australia's most photographed locations.... Read more
New South Wales, Australia
Demographics
% ABC1
70%
Avg. spend/visit
£25
Avg. dwell time/visit
120 mins
Men
50%
Women
50%
Weekly footfall
280,000
Age
(Z) 16-24 yrs - 40%
(Y) 25-39 yrs - 30%
(X) 40-58 yrs - 20%
(BB) 59-68 yrs - 10%
This data was provided by the location provider. Data is common to all spaces within the location.