Birmingham New Street Station

Birmingham New Street Station attracts a steady stream of high-intent visitors each week, with 1015870 people passing through. The average spend per visit is £25.00, and dwell time averages 22 minutes. 79% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 46% women and 54% men. In terms of age, 38% are 25–39, 22% are 40–58, 28% are 16–24, 12% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Birmingham New Street Station offers brands a commercially valuable environment to engage target customers.