Engage shoppers directly with a Roaming Permit at Birkenhead Point, Sydney’s largest outlet shopping destination. Located on the harbour at Drummoyne, the centre attracts a broad mix of savvy shoppers seeking premium fashion, lifestyle, and homewares at outlet value. With a unique waterfront setting and strong domestic and international visitor appeal, Birkenhead Point provides a distinctive environment for impactful brand activations.
Roaming activations allow your team to move throughout the centre’s busiest precincts and thoroughfares, creating multiple touchpoints with customers across fashion, dining, and lifestyle zones. This flexibility ensures brands can go beyond a static space, maximising exposure through one-to-one conversations, product sampling, and direct engagement.... Read more