What is the demographic breakdown of visitors to Beyond the Pale Festival?

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Beyond the Pale Festival attracts a steady stream of high-intent visitors each week, with 45000 people passing through. The average spend per visit is £120.00, and dwell time averages 600 minutes. 70% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 52% women and 48% men. In terms of age, 35% are 25–39, 15% are 40–58, 40% are 16–24, 10% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Beyond the Pale Festival offers brands a commercially valuable environment to engage target customers.