The space suits large-scale, eye-catching builds. Freestanding billboards and giant 3D lettering can stand in the water, with the pool doubling their impact through the reflection. The pool floor itself can be fully wrapped in artwork, and the water can be dressed with floating installations, from oversized lilies to sculptural pieces on a central plinth.
The chimneys form a natural backdrop, so every activation becomes a ready-made photo moment that visitors share across social media. That makes it ideal for brand campaigns, launches, seasonal installations and cultural celebrations that need standout visibility in one of London’s most iconic destinations.... Read more