Alma attracts a steady stream of high-intent visitors each week, with 136538 people passing through. The average spend per visit is £102.00, and dwell time averages 91 minutes. The gender split is 59% women and 41% men. In terms of age, 26% are 25–39, 19% are 40–58, 46% are 16–24, 9% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Alma offers brands a commercially valuable environment to engage target customers.