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Shopping Centres
Alexandrium Shopping Centre
Main information
Description
Alexandrium Shopping Centre in Rotterdam provides a versatile platform for brand activations and pop-up experiences, with three distinct areas – Alexandrium Shopping Center I, II, and Megastores – catering to a wide range of shoppers in a dynamic retail setting.
Key Benefits for Brand Activations:
Strategic Layout: Three unique sections target diverse demographics.
Flexible Spaces: Open areas and atriums ideal for engaging brand experiences.
High Footfall: Busy environment ensures brands reach a large audience.
Temporary Retail Units: Vacant spaces available for short-term pop-ups.
Event Opportunities: Regular centre-wide events offer promotional possibilities.
Unique Features:
Diverse Audience: Reach families, trendsetters, and a variety of consumers.
Modern Facilities: Stylish, contemporary design enhances brand appeal.
Collaboration Potential: Joint activations with retailers and brands.
Consistent Traffic: Year-round foot traffic provides continuous engagement.
Brands can leverage Alexandrium’s vibrant atmosphere to:
Create Immersive Experiences: Utilize open spaces and atriums for visibility.
Host Demonstrations: Product demos and fashion shows in prime locations.
Launch Pop-ups: Test new markets or spotlight limited-edition products.
Join Events: Participate in centre-wide promotions to boost brand presence.
Targeted Segmentation by Area:
Shopping Center I: Best for fashion and lifestyle brands.
Shopping Center II: Ideal for family-friendly products and services.
Megastores: Suited to larger retail formats and experiential activations.
Brand Support from Management:
Space Allocation: Assistance in selecting ideal locations for activations.
Setup Support: Help with installation and execution of brand experiences.
Marketing Assistance: Boosting visibility and engagement through promotional support.
Alexandrium’s commitment to a dynamic shopping experience makes it a prime partner for brands seeking lasting consumer impact. By utilizing its segmented layout, high foot traffic, and supportive management, brands can deliver memorable experiences that resonate with Rotterdam’s cosmopolitan audience.
Key Benefits for Brand Activations:
Strategic Layout: Three unique sections target diverse demographics.
Flexible Spaces: Open areas and atriums ideal for engaging brand experiences.
High Footfall: Busy environment ensures brands reach a large audience.
Temporary Retail Units: Vacant spaces available for short-term pop-ups.
Event Opportunities: Regular centre-wide events offer promotional possibilities.
Unique Features:
Diverse Audience: Reach families, trendsetters, and a variety of consumers.
Modern Facilities: Stylish, contemporary design enhances brand appeal.
Collaboration Potential: Joint activations with retailers and brands.
Consistent Traffic: Year-round foot traffic provides continuous engagement.
Brands can leverage Alexandrium’s vibrant atmosphere to:
Create Immersive Experiences: Utilize open spaces and atriums for visibility.
Host Demonstrations: Product demos and fashion shows in prime locations.
Launch Pop-ups: Test new markets or spotlight limited-edition products.
Join Events: Participate in centre-wide promotions to boost brand presence.
Targeted Segmentation by Area:
Shopping Center I: Best for fashion and lifestyle brands.
Shopping Center II: Ideal for family-friendly products and services.
Megastores: Suited to larger retail formats and experiential activations.
Brand Support from Management:
Space Allocation: Assistance in selecting ideal locations for activations.
Setup Support: Help with installation and execution of brand experiences.
Marketing Assistance: Boosting visibility and engagement through promotional support.
Alexandrium’s commitment to a dynamic shopping experience makes it a prime partner for brands seeking lasting consumer impact. By utilizing its segmented layout, high foot traffic, and supportive management, brands can deliver memorable experiences that resonate with Rotterdam’s cosmopolitan audience.
Netherlands, Europe
Demographics
% ABC1
61%
Avg. spend/visit
£37
Avg. dwell time/visit
118 mins
Men
50%
Women
50%
These demographics are based on aggregate data taken from the area surrounding the location. For site-specific demographics please submit an enquiry. Data is common to all spaces within the location.
Floor plan
Alexandrium Shopping Centre
