05 Jan 2024
A popular trend in experiential marketing is a format that uses a vehicle as both its transport and its build. From double-decker buses, to lorries, to camper vans, vehicles of all different shapes and sizes have been transported into perfect bases for experiential marketing campaigns.
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Adore Beauty
When planning an automotive tour or roadshow, surely the first step is ensuring a great vehicle to transport your set up. It’s even better if the vehicle can become the set up! Adore Beauty, in partnership with Kombi&Co toured from Bondi to Ballina with several stops in between, bringing their products to their target audience, with free skin checks and samples included, just in time for spring/summer.
Rimmel London
Communicating their British heritage through their choice of double-decker bus, Rimmel, created instant brand recognition, offering foundation consultations to customers in locations across Sydney and Melbourne. By separating the space into a tutorial suite upstairs and retail store downstairs, they were able to create an immersive, compact retail experience for visitors.
