location:live in luxury

At location:live, we understand the aspirations of a luxury brand experience and the fundamental weight that it provides within a marketing strategy. The environment in which the experience is created is vital to be able to execute the vision effectively and reach the precise target demographic. Our Affluent collection takes you to a selection of locations listed on lo:live with high-spend, ABC1 audiences in one click. But this is just a snippet of what we can offer luxury brands, with an extensive team of location experts, we can carefully select a bespoke space from our blackbook of countless further activation spaces, event venues, and pop-up units, specifically tailored to each brand’s requirements. No matter the size or scope of the project, our team makes a vision possible.

• Storytelling is where brands are able to project narratives that evoke emotional connections with their audience, often demonstrating the brand's history and the craftsmanship that goes into every creation. This is a particularly crucial aspect for high value items, to inform customers why they should be spending more, especially as the cost of living crisis continues.
  
• Crafting a unique high-end environment where consumers can immerse themselves in the brand's universe, with attention given to every detail- from the interior design and lighting to the scent and music to evoke a specific atmosphere.
  
• Offering personalisation and customisation where products can be tailored to unique preferences, providing an element of exclusivity and making the product more meaningful to the individual.
  
• Hosting exclusive events designed to bring together like-minded individuals who appreciate the brand’s values, including fashion shows, exhibitions, product launches, or even intimate dinners, adding to the allure of the brand.

Demonstrating how the golden ratio mathematical formula is applied to luxury watchmaking and creativity, premium swiss watch brand Jaeger-LeCoultre launched an immersive sound and light show, with the ground-breaking British musician TØKIO M¥ERS composing a new soundtrack especially for the show. The experience was held within a 1931 cinema and cafe inspired by the world’s first drive-in movie theatre, where the public could experience watchmaking in a new cultural context. Positioned at Battersea Power Station, this premium and iconic location aligned perfectly with the brand’s identity and activation ambitions.

For four weeks, Champagne brand Veuve Clicquot celebrated its 250th anniversary with an exhibition to immerse visitors in the brand’s cultural heritage. Viewed through a creative lens of an all-female team, the pop-up showcased art inspired by the ‘Dame of Champagne’ Madame Clicquot, as well as hosting: a boutique retailing 250 year branded items, a restaurant serving exclusive dishes designed to pair with the Champagne, a vineyard, and literature and music rooms. An expansive unit to allow the brand to execute each of the campaign's elements in a high-end environment, 55 Regent Street ticked all the boxes.

To celebrate their 150 year anniversary, Japanese beauty brand Shiseido launched their first ever UK pop-up. With the objective to provide an ‘immersive and sensorial brand experience’ for their customers, the pop-up offered various educational workshops, skincare and makeup masterclasses, and influencer talks, including ‘Menopause in Conversation’ with Lisa Snowdon and Dr Naomi. James Street in Covent Garden was the ideal location for the prestigious brand in a buzzing central London location with a high ABC1 demographic.

To ensure the launch of Burberry’s Spring Summer Olympia Bag by designer Riccardo Tisci resonated, a giant replica of the new fashion accessory sailed down London’s iconic River Thames. Beginning its journey at the Royal Victoria docks, and passing by several famous landmarks over three days, the activation generated a huge amount of PR coverage and excitement across the capital city. Planned and booked with our expert team, this stand out and unique placement was the perfect way to grab the attention of consumers and generate a buzz for the premium brand.

Luxury fashion designer brand LOEWE created a giant Howl's Moving Castle to celebrate the launch of their new collection based on the Studio Ghibli’s Oscar-nominated film, and to highlight their pop-up store at Selfridges. In need of a statement location, the activation was positioned next to the 19th century Marble Arch in London by our expert team.